Vision

To become a leading Malaysian-based international investor and operator in water infrastructure, specialist in mechanical and electrical engineering products and services catering to the water industry, in particular, and the building and process industries, in general.

Mission

• To build George Kent (M) Berhad into a company with substantial investments in water infrastructure and with specialized engineering capabilities to service water, building and process industries.
• To develop the company into a leading regional meter, especially water meter, supplier.
• To develop a company into a major supplier of waterworks products by capitalizing on our brand name.
• To develop the company into a supplier of high quality products using cost effective measures in ensuring continuous customer satisfaction at a competitive price.